第六屆國際碳材料大會暨產(chǎn)業(yè)展覽會

培育鉆石論壇-品牌故事評選

The 6^th International Carbon Materials Conference & Exposition

Lab-grown Diamond Session-A Selection for Telling Diamond Brand Stories 

2021年11月18-20日 上?？鐕少彆怪行?/span>

Nov. 18^th-20^th, 2021  Shanghai·China

Shanghai Convention & Exhibition Center of International Sourcing

一、活動概況/Overview

品牌專家、品牌理論創(chuàng)始人杜納·E·科耐普曾說：“品牌故事賦予品牌以生機(jī)，增加了人性化的感覺，也把品牌融入了顧客的生活......因?yàn)?，人們都親睞真實(shí)，真實(shí)就是真品牌得以成功的秘籍?！?nbsp;鉆石恒久遠(yuǎn)的故事深入人心，以愛情堅(jiān)貞的魅力，使鉆石成功成為婚慶市場的寵兒！培育鉆石，誕生于實(shí)驗(yàn)室，在“新材料”中注入時(shí)尚與情感，將環(huán)保理念融入產(chǎn)品研發(fā)之中，重新定義鉆石閃耀。從工業(yè)產(chǎn)物華麗蛻變，以其獨(dú)特魅力綻放在輕奢、婚慶等市場！培育鉆石如何脫離天然鉆石的陰影，不再被視為天然鉆石的廉價(jià)替代？培育鉆石如何保持品牌獨(dú)立，在珠寶市場中具有競爭優(yōu)勢？如何開拓高端、創(chuàng)新、獨(dú)特發(fā)展路線？這需要孕育一個(gè)品牌成長故事賦予培育鉆石生命與靈魂，使其靈動鮮活。

Carbontech 2021 特設(shè)培育鉆石品牌故事評選活動，故事賦能品牌，從品牌戰(zhàn)略、定位、塑造、宣傳等方面，這將沉淀培育鉆石品牌文化，塑造培育鉆石科技形象，以及分享品牌推廣過程中的感人故事、品牌實(shí)戰(zhàn)經(jīng)驗(yàn)。

Duna E. Knapp, a brand expert and founder of brand theory, once said: "Brand story endow brand with vitality, increase the sense of humanity, and integrate brand into the life of customers...... Because, people love authenticity, authenticity is the secret of the success of the real brand."

The story of “A diamond is forever.”is deeply rooted in our hearts. The charm of love firmness makes diamond become the darling of wedding market successfully. Lab-grown diamond is born in the laboratory and redefine the beauty and shine of diamond because it infuses fashion and emotion into "new materials" and integrates the concept of environmental protection into product research. It has gorgeous transformation with its unique charm bloom in the light luxury, wedding and other markets! How to lab-grown diamonds out of the shadow of natural diamonds and no longer be seen as a cheap alternative? How to lab-grown diamonds keep the brand independent and have a competitive edge in the jewelry market? How to develop a high-end, innovative and unique development route for lab-grown diamonds? This requires the combination of brand story and development concept, in order to making it alive and exploiting a unique development path and consumer market!

With this in mind, the Carbontech 2021 Lab-grown Diamonds Session is themed "Fostering a Diamond Brand Culture". During the activity, touching stories and practical experience of brand promotion were shared. We also focus on the brand strategy, positioning, shaping, publicity and other aspects, which precipitate the brand culture and shape the scientific and technological image for lab-grown diamond.

二、組織機(jī)構(gòu)/Conference Committee

主辦單位/Host：

DT新材料       

DT New Materials

中國超硬材料網(wǎng)  

Superhard Material of China Website

承辦單位/Organizer：

寧波德泰中研信息科技有限公司  

Ningbo DT Information & Technology Co., Ltd.

支持媒體/Media Partner：

Carbontech

材視科技/M-Video

三、活動信息與活動亮點(diǎn)/ Information & Highlights

活動目的：以打造培育鉆石品牌文化為主題，找準(zhǔn)培育鉆石在珠寶行業(yè)定位為目的，為培育鉆石開拓獨(dú)特發(fā)展道路，打開消費(fèi)市場。

Goals: The forum takes cultivating diamond’s brand culture as the theme, and aims to find out the positioning of lab-grown diamond in the jewelry industry, in order to in order to exploiting a unique development path and consumer market!

活動亮點(diǎn)：結(jié)合培育鉆石工業(yè)生產(chǎn)、設(shè)備，下游市場、品牌等供應(yīng)鏈，共同打造培育鉆石生態(tài)圈，推動科技發(fā)展，拓寬消費(fèi)市場

Highlights: In combination with the supply chain of diamond industry production, equipment, downstream market and brand cultivation, the forum will jointly create the lab-grown diamond’s ecosystem, promote the development of science and technology and expand the consumer market.

頂尖媒體推流：現(xiàn)場邀請國內(nèi)外200+媒體采訪報(bào)道，促進(jìn)廣大消費(fèi)者科普了解培育鉆石，為品牌方推廣宣傳，共同打造培育鉆石獨(dú)特的時(shí)尚圈

Media propagandas : More than 200 media at home and abroad were invited to interview and report on the scene to promote the popular science of consumers to understand the lab-grown diamonds, Promoting and publicizing for the brand side. Together, we create a unique fashion circle for lab-grown diamonds.

四、活動形式/ Form

1、培育鉆石品牌故事評選/A Selection for Telling Diamond Brand Stories

第一輪網(wǎng)絡(luò)海選，根據(jù)投票數(shù)，評選你心目中 2021年度培育鉆石行業(yè)前20人氣品牌，入選品牌可參與Carbontech 2021培育鉆石品牌故事評選現(xiàn)場演講，并將其品牌故事選入會刊，可零成本斬獲千萬級流量曝光。

（1）品牌方以單位參與，結(jié)合培育鉆石品牌發(fā)展經(jīng)驗(yàn)與品牌文化，獨(dú)立制作5分鐘品牌故事視頻，要求版權(quán)無爭議，為參賽組織所有，嚴(yán)禁侵權(quán)行為；

（2）提交一份輔助word文檔，內(nèi)容適當(dāng)配圖；

（3）每周Carbontech將會根據(jù)視頻以及評選排名進(jìn)行公布；

（4）每月將針對評選結(jié)果進(jìn)行專訪或者組織沙龍活動；

（5）時(shí)間截止10月31日。

第二輪現(xiàn)場品牌故事評選演講，論壇現(xiàn)場邀請國內(nèi)外200+媒體采訪報(bào)道，同時(shí)邀請國內(nèi)外培育鉆石協(xié)會、大咖進(jìn)行點(diǎn)評，前三名進(jìn)行頒獎(jiǎng)，贈送宣傳視頻一期以及公眾號推廣。（注：本評選活動，唯一依據(jù)為大眾投票數(shù)，與品牌名氣大小無關(guān)?。?/span>

The first round of online auditions: Based on the number of votes, select the top 10 most popular brands in the lab-grown diamond industry in 2021. The selected brands can participate in the Carbontech 2021 lab-grown diamond session and have their brand story selected in the magazine, which will receive tens of millions of traffic exposure at zero cost. 

(1) With the participation of the brand parties, the company shall independently produce a 5-minute brand story video based on the development experience and brand culture of cultivating the diamond brand. The copyright shall be undisputed and owned by the participating organizations, and infringement is strictly prohibited;

(2) Submit a Word document with appropriate illustrations as an aid to explanation ;

(3) Make an exclusive interview or organize salon activities according to the results of the selection monthly;

(4) The results of videos and ranking will be posted on Carbontech WeChat Official Account weekly；

(5) The deadline is October 31^th, 2021.

The second round (Live brand story selection speech): More than 200 media at home and abroad will be invited to interview and report the forum. At the same time, Diamond Association and big names at home and abroad will be invited to comment on the forum. The top three winners will be awarded with one promotional video as a gift. (Note: the only basis for this selection is the number of votes from the public, and has nothing to do with the size of the brand reputation!)

五、日程安排/Schedule

六、聯(lián)系方式/Contacts

（1）演講及征文聯(lián)系/Speech and essay contacts

Mable

手機(jī)號碼/Tel:13837111415

郵箱/Email: 253516969@qq.com

（2）高校、企業(yè)注冊及贊助合作/Registration and sponsorship of universities and enterprises